Showing posts with label brand power.. Show all posts
Showing posts with label brand power.. Show all posts

Saturday, November 14, 2015

TECHNOLOGY DOWN OUR CHILDREN'S THROATS



Now here's an interesting article:


I'm setting up my son's email account, for my son's phone, as he looks to head off to Intermediate School next year.  I had forgotten what a convoluted, unnecessarily complicated bollocks it was.  I had almost forgotten . . .  [flashback, shimmering scene change, Twilight Zone music . . .

A couple of years ago, my wife and I were going to buy our wee girl (then almost 11) a mobile phone for Christmas.  She was going to have a 30 minute bus ride to/from her intermediate school, so we agreed that a mobile phone with some games would be an entertainment tool as well as an emergency contact device for our daughter - especially in light of the Christchurch quakes.  We thought it might be complicated, but we had absolutely no idea ….

2-Degrees is the newbie mobile provider, here in New Zealand.  We were very clear to the 2-Degrees shop in Christchurch The Palms; we were buying this for our 10 year old daughter, going to intermediate next year.  We knew she wanted games, but there was no way we were giving her unfettered access to the internet!  Sadly, it seems, the basic mobile phones have games no longer!  Gone are the days when the Nokia brick had some fun, clever, basic, and PLAYABLE games.

The solution seemed to pull us – inexorably and reluctantly – down the “smartphone” route.

Oh but wait.  The Samsung Smartphone we looked at needed an email address.  The Android operating system by Google (the mobile’s version of Windows) needs an email address, you see.  And not just any email address – it has to be a Gmail account from Google.  However, we were told, as long as we didn’t link our VISA card to that email address, our daughter could download free games.  But she needed that email address .  . . 

There we were at Boxing Day, like many of you will be in 6 weeks time.  We had the phone charged, and we now set up a Gmail address.  I typed in our daughter’s name, password and phone number ….  And we’re told she is too young to have a Google Account.   Now that I had linked my daughter’s format to her phone number, Google will always tell me that she is too young for the account.  Because I have been honest and entered her details correctly, I have lost that email address for her for the next three years – and possibly forever.  Had I been dishonest and entered false details, I wouldn’t need to be moaning about it to you now.  A sad indictment on our lives today, don’t you think?

Is there a “Contact Us” feature in Google to seek advice?  Couldn’t see it.  Is there a Google phone number to phone for help?  Not on your life.  The media seem to be able to contact Google at the drop of a hat for comment, but when users of Google – the very people who keep Google alive – want help – well, we can whistle Dixie. 

I guess what was frustrating and disappointing about our experience – even before we tried to set up the phone – is how these things are sold to us.  When we explained to the 2-Degrees shop in the Palms, that we wanted a smartphone but no internet, we were actually laughed at (albeit with a degree of restraint).  We explained we wanted an Android phone, but we wanted to restrict our daughter’s internet access.  Again this was greeted with denigrating mirth:

Salesman: “Why would you have a smartphone and not use the internet? [snigger]”
Me: “Oh, I don’t know – perhaps because we want the games, but don’t want her delving into the darker depths of the worldwide web, chatrooms, Facebook or worse - as she’s only frakking 10!!”

Were we being so unreasonable as to want a phone for our daughter, with games, but with limited internet access?  It would appear so.  The conversation continued:

Salesman: “What about using YOUR Gmail account?”
Me: “I am NOT letting my daughter – or the potential ratbag that might steal her phone – have access to my email.  And what was the point, anyway?  Because, if I download games for her, and she changes accounts when she comes of Google age, the games disappear with her account change.”
Salesman: “So, what about using your account to download games then log out rather than delete the account?”
Me: [Heavy sigh, knowing the answer to my next question] “OK.  Can you show me that you can log out of your Android phone?”

Not one salesperson could show us how to log out from a Google account on an Android phone.  Can’t be done. You can only DELETE your Google account.  You do that, and you lose all those games you have downloaded and may have paid for.  It’s really quite insidious, isn’t it?

As mother-in-law watched our Boxing Day frustration, she made an interesting comment: “Why don’t you get a simple phone - how long do phones last, after all?”  The throwaway phone: well, we were absolutely not going down that path!  That’s exactly what we are programmed to think by the marketing hype.  Capitalism DEPENDS on that mind set: that we will throw out the phone next year.  It’s typical of today’s disposable retail culture.  Gone are the days when toasters and other appliances lasted 10 years.

The marketeers of the corporations have won.  They have seduced you.

In conclusion, our experience with smartphones has highlighted a number of wrongs on so many levels, as we try to carve out "normal" lives for our children:

  • Life is too complicated – made overly complicated by unnecessary technology shoved down our throats.  I think this complicated technology is getting out of control.
  • Capitalism doesn’t want to hear about any problems – it just wants our money.
  • The people who support this society (and that’s the idiots we vote for) don’t have the will or the way to change this for our betterment.  They are happy to tax, repress, silence and monitor us, but don’t want to give us a real voice for change when nonsense like this arises.  It’s simply too hard for them.
  •  The idiots we vote for aren’t interested in hearing about this out-of-control technology – they just want our taxes and for us to spend our way out of recession on such technology, regardless of any personal credit issues.   
  • Our government is happy for capitalism to bombard us with marketing messages pressuring us to buy the latest and greatest technology. 
  • Why does a child want an (overpriced) iPhone?  Not because the child has any idea of why, but because the child has been bombarded (directly or indirectly) by sustained corporate marketing; so now all her friends have smart phones.
  • Retail fast-moving technology – like the smartphone - is a very clever way to bring our children earlier, into this shallow, consumerist, disposable society.
  • Fast moving technology has been the death of customer service.  When we are confused or can not use this complicated device, we have to pay someone for the privilege of the solution.   
  • Despite the mass advertising of hi-tech devices, despite being marketed that these are absolutely essential technology, we are subsequently told, “If you can’t use it, you shouldn’t have bought it.”

Friday, November 13, 2015

THE JOYS OF THE CALL CENTRE HOLD


Now here’s an interesting link;

 
“We are here 24 hours a day, 7 days a week to help answer your questions.
We have a large customer care team based across New Zealand and in the Philippines. Our team is representative of the many cultures that make up New Zealand.

At Vodafone, we are committed to providing the best customer service, and each team member is fully trained to help you with any questions you have about any of our products and services.”

Well, I phoned Vodafone today.  They are now my landline provider, having bought out Telstra Clear, here in New Zealand.  I wasn't getting a particularly good deal on my broadband package (IMHO), so I wanted to see what options are out there.

So I pressed "1, Sales Inquiry" rather than "2, Your Account."  Strangely enough, I got through to the sales department straight away.  But sadly, it was the wrong option; I needed to be put through to "Your Account."  Well, guess what I’m told by the automated message?  “There is a heavy load on our call centre, and there may be some wait.”  **  sigh  **   

I gave up after 10 minutes, when the speaker-phone function ran down my mobile battery.

So let me get this right, Vodafone:  if I’m not a customer, and want sales information to BECOME a Vodafone customer, I can talk to someone straight away.  If I’m ALREADY a Vodafone customer I have to WAIT to talk to someone.  So, logically, existing customers are less important to Vodafone than non-customers.  

So, before I join Vodafone, I’m prized and really precious.  I’m chased and pursued, like a fresh new girlfriend.  But once I’m hooked, once I’m in bed, I’m an inconvenience.  I become a nuisance; like an unwanted, old girlfriend or awkward one-night-stand.  You’ve got what you want from me.  So once I become a Vodafone customer, I have to wait in line at the call centre.

I have a friend who has a favourite phrase; “Capitalism loves consumers.”  My experience with Vodafone proves him wrong.  An American business consultant once said that call centres are employed by bad directors of bad companies, so they don’t have to speak to their disgruntled customers.  The Yank’s right; the corporations have won  . . .  **  heaviest sigh  **

Monday, November 3, 2014

THE MAORI PARTY'S HAD THE SNIP



Now here’s an interesting article:

"Maori Party focused on rebuild"  [NZ Herald, Saturday 1 November 2014]

I'm a little concerned if Te Ururoa Flavell (pictured left) truly doesn't understand why his party has lost support.  He says he doesn't understand comments about the party turning its back on Maori.  Or perhaps he’s just spinning, because the truth is too dangerous to admit.  Whether he likes it or not, the perception out there seems to be that his target voters are not as comfortable with buddying-up to the right-wing National Party as Flavell is.  If Flavell were to admit all that, he’d be admitting he’s out of touch with his voters.  And that, my friends, is called “Political Suicide.”

However, Flavell is up against John Key.  And Key is an exceptionally intelligent and astute political animal.  Key knew that the best way to neuter the Maori movement was the same way any establishment neuters a radical movement: he offeres “crumbs from the rich man’s table” [Luke 16:19-31].  Helen Clarke foolishly dismissed and underestimated the strength of the Maori movement.  John Key did not.  In fact, Clarke arrogantly took the Maori votes and the Maori seats for granted.   John Key would love to do away with Maori seats, but dare not.  Helen Clarke foolishly stated that there was “no child poverty in New Zealand.”  Cleverly, John Key said there WAS child poverty in New Zealand – he just doesn’t want to do anything about it.   The former Maori Party leader, Pita Sharples, claims the Maori Party has achieved much for Maori since aligning itself with the National Party;  

  • “influence on the poverty committee”
  • “paid parental [leave]"
  • “free medicine at the doctors for the young”
Strangely enough, Sharples won’t be drawn on if he would have secured more for Maori in a Labour coalition, or whether the “achievements” above would have happened in committee as a matter of course. I would suggest to you that health, poverty, obesity, and smoking are the issues pressing for Maori, not crumbs or the damn flag:

The reality for Flavell, is that many of the issues above - that SHOULD concern Maori leaders deeply - will NOT be addressed by this corporate-friendly National Government.  This government will NOT be taken to account by the current Maroi-National arrangement.

John Key has done a superb job, in completely fracturing the left vote.  Key must be laughing his socks off at Labour being squeezed in between National and the Greens, as Labour feels it should go right not left.  However, Key may have watched the Maori Party strip the Maori seats from Labour, with perhaps some concern.  Hence, Key must have pondered on how he can neutralise this growing, pervasive force for change.